Deutsche Studierende bevorzugen Zweijahres-MBA

11.01.2018. In der Anfang Januar 2018 erschienenen Studie „Tomorrow’s MBA“ ‒ an der auch die European Foundation for Management Development (EFMD) beteiligt war ‒ wird festgestellt, dass erstmalig weltweit die Einjahres-MBA-Programme bei den Studierenden populärer sind als die Zweijahres-MBA-Programme.

Ausnahme sind dabei die deutschen MBA-Studierenden, die Zweijahresprogramme bevorzugen. Insgesamt wurden 1.463 Studierende aus 75 Ländern befragt. „Vermutlich liegt das Interesse der Deutschen an Zweijahresmaster an der 300 ECTS Regel”, so Detlev Kran von Educationconsult. „Um in Deutschland mit einem Doktorat beginnen zu können werden in der Regel 300 ECTS erwartet. Dies ist nach einem Dreijahresbachelor mit 180 ECTS und einem einjährigen Master mit 60 ECTS nicht zu schaffen.“

Abschließend stellt der Autor der Studie Andrew Crisp für den weltweiten MBA-Markt fest: „The MBA market becomes more diverse every year, whether it’s content, specialisation, delivery, or programme length. Business schools need a clear MBA strategy ‒ what part of the market do they want, because they can’t be all things to all men and women and all nationalities.”

Die EFMD ist ein Netzwerk von rund 900 Business Schools, Unternehmen, Akkreditierungsagenturen aus über 88 Ländern.

Hier eine kurze Zusammenfassung der Ergebnisse:
“German students prefer two-year full time MBA despite global trend for one-year programmes. Latest Tomorrow’s MBA report suggests future study will be shorter, more flexible and with a focus on entrepreneurship.
For the first time ever, the full time one-year MBA is a more popular choice with students than the two-year degree, according to the seventh edition of the Tomorrow’s MBA study from CarringtonCrisp, in association with EFMD.
The global study, conducted amongst 1,463 students from 75 countries, reveals that 27% prefer a full time one-year programme over a full-time two-year programme (25%). However, amongst German respondents, 33% sought a two-year full-time MBA, compared to 24% for a one-year full-time MBA.
Andrew Crisp, author of the study comments: “Globally, there are a number of reasons the one-year full-time MBA is growing in popularity. Careers and employment are changing rapidly, so students want to acquire new skills and achieve a return on their investment quickly. However, with many German students interested in studying in the USA, consideration of two-year programme offers has remained strong.”
The study also examined respondents’ motivations to study an MBA. The four most popular reasons were improving employability (32%), improving earning potential (28%), pursuing an international career (26%) and had planned to study as part of personnel development (25%).
A quarter (25%) up from 20% in the previous study relayed it was to help them start a business. Entrepreneurship featured in other aspects of the study. In it is one of the top three choices for a specialist MBA (11%) alongside IT (14%) and Finance (12%).
The value of entrepreneurship as MBA content has increased from 5th most important in the previous study to 3rd, only behind strategy and leadership. Technology management (15%) has risen the most as valuable content, having previously been chosen by only 9%.
As part of the study, respondents were asked about the financing of an MBA. Just over half (51%) responded that they would only study for an MBA if they received a scholarship, 54% if they could get a loan to cover some of the costs, and 42% if their employers covered some of the costs.
Related to this, respondents relayed what factors would encourage them to pay more for their studies. The top four responses were high quality teaching staff (46%), a school attracting top employers (38%), better career services (38%) and a higher ranking (36%). Conversely the factors least likely to attract higher fees were stronger alumni networks (18%) and more frequent contact with faculty (14%).
Whilst there were few noticeable differences amongst national groups on what would encourage higher fees, 40% of male respondents indicated they would pay more for a higher ranked school, compared to only 31% of female respondents.”